Wednesday, April 18, 2007

Things ALL Articles Must Have

All prospective users should ask any Professional SEO firm for tangible evidence through references. If the SEO firm is any good they will be glad to provide (brag) references to you.

Still, what is SEO? Since there is no ultimate, fully comprehensible definition for "SEO", the only way to go is to take a look at several definitions and try to merge them in order to have the right perspective.

You may end up discouraging the SEO firm you¡¯re paying if you hire them and then fail to review their suggestions.

Ideally, the SEO leads the optimization effort but, like an effective bass player, the SEO work product should blend into the background of the site and be apparent only to those experienced enough to see the distinctive footprint. Its been about 16- 20 weeks already, another search engine changes the algorithm and search pattern changes ¨C you¡¯ve probably missed the boom sale period and since you were so involved in getting your rankings back, you didn¡¯t even utilize the PPC program affectively.

That¡¯s why you need professionals
Tough question, "What is SEO?". As with pretty much all internet-related terms, concepts and notions, that of "SEO" does not have a unique definition and it is a blurry concept in most people's mind

4 Things ALL Articles Must Have - Don't Forget!
The importance of articles in today¡¯s websites and internet based companies are immeasurable. They dictate a lot in the success and the drive of traffic into one¡¯s site. It has become a key element in making a site work and earns a profit. A website operator and owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site. Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.

But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. A well written article will catch the eyes and interest of your customers and keep them coming back for more. They would also be able to recommend your site to others. Here are some tips to help you and assist you in making your articles. Below you will read about four things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site.

? Keywords and Keyword Phrases.
An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera). It could be anything they want.

The Important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able t have articles about cars and their parts. There are many tools in the internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out. You can use this tool to determine what keywords to use and write about.

As an (SEO), you need to have a very clear understanding of exactly how the rhythm relates to the beat. The anchor text is very important in SEO. It means the specific text for a hyperlink. Try to use as anchor text your most targeted keywords.

Don¡¯t blame the SEO firm for failing to use them all at once. Measured, gradual changes are best.

Less competitive keywords at your site will ensure that your site comes out tops for the particular keywords you target.

Search Engine Marketing is one effective example Internet Marketing that involves search engine optimization. This involves planning and executing right methods to target and get quality traffic to a particular website and convert this traffic into sales or signups.

Thousands more definitions are available, almost as many "SEO guru's" you will find online ("The Guru Problem" is actually the title of another article to be published soon).

? Keyword Density
Know that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to ¡°feel¡± its presence. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site.

Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines.

? Good Article Content
Like what is stated above, you cannot just riddle an article with keywords. They must also be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.

People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products.

? Linking Articles
And another important thing to remember. If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, DON¡¯T ever forget to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.

You also need to keep yourself up to date with search engine news, regular algorithm updates, user search pattern, competition check and also monitor the link building partners in order to ensure that your links have not been dropped, update your on-page optimization regularly to ensure your pages are informative and in tune with the search pattern.

Natural Links. SEO can come from natural ways too. This means that a webmaster on the net finds your site likes it and decides that it's quite useful for his visitors and links to it. This kind of links are called natural links and this are one of the most powerful links.

Even the biggest companies in SEO industry do not give such a guarantee. There are companies who claim that if they don¡¯t achieve specific number of top 10 positions, you get your money back. Take even this with great caution, and be sure to read their guarantee 2 times, including the small letters on the bottom (if there are any). Many of them will attempt to propose you non competitive phrases, which will give you no traffic and therefore you will have no benefit from this. Get Wholesale 10,000 PLR Articles from http://www.article-market.info at less than $10! For instance, you¡¯re selling decorative lamps, right? in the SEO article writing process, list down ¡®decorative¡¯ and ¡®lamps¡¯.

A prominent page ranking will mean that the web site will score highly again and again during searches which will in turn guarantee that a sizeable amount of the people carrying out searches using various key words, end up visiting the web site. 10,000 Wholesale PLR for less than $10. To date no other online marketing tools or methods have proved to be anywhere near as effective as SEO marketing techniques.

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