Maintaining easy contact is essential in business marketing:
Every customer is always on the lookout for a good buy for their money. Whatever is the commodity, the customer first looks for trust in the product to be bought. This is the reason you have to have a very good marketing strategy to induce the most stubborn of buyers into having thrust in you. These few tips should help you in your marketing strategy!
The best tactic to adopt to market your product is by getting testimonials from your past customers. This is because new buyers tend to pay more weightage to the views of past customers, than on your credentials and experience. So whenever you make a sale, make it a point to phone them a few days after using your services to ask then what exactly they liked about your product or services, and how it benefited them. Once you get their comments, edit them and on their permission, use these comments as testimonials in all your marketing materials.
Offering free things like e-books, workshops or demonstrations tend to make people trust you, and in return for the freebie, they may buy something from you. Instead of running ads about your business, consider writing articles about your business. This is because we nowadays tend to distrust ads and instead, believe articles. Moreover, on writing articles, you tend to establish yourself as an expert in your field. If you do run ads, run them with testimonials in them.
Instead of making claims about the benefits and uses of your products, it is better to give examples of what your product can do to the buyer. Employ case studies to tell you what your product has done for others and the difference the product has made in their lives. Merging with a business similar to yours also is very beneficial for you. You could have them have an endorsement of your products and services in their marketing, while you do the same vice versa. An endorsement, in fact, comes second to a personal referral.
Speaking of referrals, it is a known fact that people tend to trust recommendations. Everyone asks for referrals for the right doctor, lawyer or carpenter to approach for their services. Similarly, if you can devise a proactive system to generate referrals for your business, you are bound to see drastic improvements in your business! People like to know the person they are doing business with in a personal way. This is the reason you should include some passion and personality in your marketing. Even including a photo with your best smile in the first page of your marketing material should do the trick!
Make access and contact to you as easy as possible to the prospective buyer. There will be umpteen reasons for them to contact you. So place your phone number and email address at the top of your marketing materials for their easy access. If you have a website, place your contact information at the bottom of your home page. And last, but not least, keep in touch with your clients as regular contact builds trust in both you and them. Contact them as regularly as possible to get feedback on their views and suggestions for your product.
About the Author
T. Joseph Hauenstien webnewsb@webnewsblog.com SEO & Web Marketing Consultant http://www.linkbuilding.net http://www.webnewsblog.com http://www.cubefiles.com
