Many attorneys like to write and are good writers, but they become so bogged down in their day-to-day practice that they don't make the time to get themselves published. This is a mistake. With the plethora of opportunities out there, coupled with the chance to become better known and gain business opportunities, it is foolish not to publish.
There are many different reasons to publish. First, by publishing in bar association magazines, legal newsletters, law books or legal newspapers, you gain notoriety and establish a reputation as being an authority in your chosen field. The legal community can be a surprisingly small one, and referrals are a huge source of business.
Referrals can come from other attorneys who don't practice in a given field, as well as from attorneys who can't take a case due to an ethical conflict. Beyond referrals, consider your own newsletter - it could provide your clients desired information, and they will be impressed by your knowledge and expertise.
Another possibility in publishing is to reach out to a potential client directly. Writing on legal issues for trade publications, for example, is one way to reach out to a desired client group. An attorney I know made a great living writing for mortgage banking associations, in order to reach mortgage lender and broker clients. Another wanted to break into employment law, and began writing for human resources publications. And another markets himself to car dealerships and their particular interests and issues. Think about what your potential client will be reading.
Some attorneys write for general publication newspapers, or magazines geared toward a particular population. If you are interested in women's issues---like family and medical leave laws, custody or child support issues--write for a women's magazine. If you want to do estate planning, or benefits, reach out to senior citizen organizations.
Don't rule out the internet as a valuable resource for publishing articles as well. Many attorneys maintain articles on their websites, or even start their own blogs. Some write for bulletin boards or newsgroups. Some seek out informational websites, like about.com, lawinfo.com, nolo.com, or findlaw.com.
You could also write articles for a nonprofit group or industry group website, with your name and information posted on their website. There are many publishing guides out there. The Writers Market, which come out once a year, sets forth potential ways to publish your work, and is organized by different markets and audiences. Brainstorm and be creative, and get ready to reap the rewards!
About the Author
Jack McDonough is a Colorado CPA, speaker, coach, author, and consultant to professionals in the legal and accounting industries who desire to make more money while working less hours. Jack is President of Wealthy Professionals LLC. www.wealthyprofessionals.com
